Hips Don't Lie hitmaker Shakira has announced the launch of her new haircare brand, Isima, which will debut with a range of eight products online and in Ulta Beauty.

The Colombian singer commented 'My hair has been my identity for a long time. My entire life I’ve felt that way, and I’ve had a love-hate relationship with my hair... It’s been an adventure my entire life to try and search for the right product for my hair... Instead of me going to some pharmacy and cocktailing products, I looked for a group of experts and a group of scientists that knew how to do this'.